News & Insights

We’re changing the narrative of the manufacturing industry one story at a time. CMTA’s award-winning storytelling team showcases California’s 30,000 manufacturers by uplifting the voices of our makers. Find industry news and the stories from those “Making California” below. 

Op-Ed: AI Needs Carefully Crafted Regulations That Foster Innovation

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California manufacturing generates more than $394 billion annually and employs more than 1.3 million people with over 30,000 firms. Our manufacturers are the most significant contributor to the United States manufacturing industry, making up 11% of the manufacturing...

Press Release

Supply Chain Operating System Startup for Manufacturers Joins CMTA

Sep 24, 2024

Sacramento, Calif. – The California Manufacturers & Technology Association (CMTA) welcomed new member, Soff, to the organization today.

Based in San Francisco, Soff is a supply chain operating system for manufacturing companies. The startup company works to unify supply chain data and automate core workflows, with the goal of helping companies bring products to market faster.

“Manufacturing is at a pivotal turning point as the industry adjusts to and explores the cutting-edge technology that is artificial intelligence (AI). Implementing AI into our manufacturing processes will expand the horizons for the industry,” said Lance Hastings, CEO & President of CMTA. “We are thrilled to have Soff join CMTA as new members and look forward to them joining us at our MakingCA Conference in October as panelists.”

Soff was started in 2024 by two German engineers, Berni Hausleitner and Raban von Spiegel. Hausleitner saw first-hand the supply chain inefficiencies from a manufacturers viewpoint while working as a full-stack engineer at Tesla on the autopilot team.

“Manufacturers are in crisis mode, battling supply chain disruptions,” said Hausleitner, Co-Founder of Soff. “All eyes are on supply chain managers, who must rise to the occasion. However, they are left with archaic tools, forcing them into painful and redundant workflows. This is why we’re building Soff.”

Von Spiegel and Hausleitner paired together to build Soff after Von Spiegel worked as a purchasing manager at one of Soff’s customers.

“We’re incredibly excited to join the CMTA. This opportunity allows us to further accelerate our mission to transform supply chain management in manufacturing, and we’re excited to collaborate with other forward-thinking companies in the CMTA network,” said Raban von Spiegel, Co-Founder of Soff.

Today, supply chain data lives across email inboxes, spreadsheets, ERPs and other point-solutions. This fragmentation, Soff says, leads to out-of-sync data and wild workarounds.

Soff unifies supply chain data into one platform, automating time-consuming tasks like data entry, RFQs, quote comparisons, and issuing POs. Soff saves customers dozens of hours each week while eliminating costly errors and delays. Soff enables manufacturers to deliver higher-quality products faster. Companies like SpaceX (Warpdrive), Rivian (Basecamp), and Apple (Incline) spend millions on building their in-house supply chain tools—Soff brings that level of efficiency to any manufacturer.

Von Spiegel will speak at CMTA’s MakingCA Conference on a panel diving into how to harness AI to revolutionize manufacturing in California. Hear him speak, and learn more about the conference here.

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About CMTA

The California Manufacturers & Technology Association has advocated for pro-growth laws and regulations before the California legislature and administrative agencies since 1918. The total output from manufacturing in California is $300 billion per year, roughly 10 percent of the total economic output of the state. Manufacturers employ 1.3 million Californians paying wages more than $25,000 higher than other non-farm employers in the state. For more information, visit CMTA’s website.

About Soff

Soff provides supply chain software for manufacturing companies. Founded in 2024, Soff works with Californian manufacturers like Zipline to automate core supply chain workflows. Supply chain managers use Soff to streamline quote requests and automate ERP data entry. The company was started by engineers from Stanford and Tesla. For more information, visit Soff’s website

 

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