Membership Director

Catalina Lira serves as the Membership Director for the California Manufacturers & Technology Association (CMTA).  

Catalina is a dedicated professional with a proven track record in engagement and collaboration. She is both excited and passionate about creating genuine connections and contributing to the growth of CMTA. As a first-generation graduate from the nation’s top university of innovation, the prestigious Walter Cronkite School of Journalism and Mass Communications at Arizona State University, Catalina brings a unique and innovative perspective to her role. Coming from the media and entertainment industry, her professional background brings a wealth of creative knowledge geared towards engaging audiences. Catalina also serves on the Lady Legendz Softball Foundation Board of Directors. During her free time, you’ll find her spending time with family, and her Maltipoo, Raider.